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Media release

3 June 2022

Tweed Shire Council

Loyalty card program helps with flood recovery

#LoveTheTweed program provides welcome boost to local economy

Carmen Stewart
Carmen Stewart from It Takes A Town promoting the #LoveTheTweed cards.

Popularity of the Why Leave Town pilot program in Murwillumbah has generated strong interest from businesses elsewhere in the Tweed.

The expansion of the loyalty card program has prompted a name change to #LoveTheTweed Buy Local Program to take in the entire Shire.

Council’s Senior Economic Development Officer Kym Kranen said it was encouraging to see businesses from Tweed Heads to the hinterland and along the Tweed Coast come on board with the program.

She said an additional 14 businesses had joined the more than 60 Murwillumbah-based businesses which are already participating in the program.

“Our buy local program is supporting Tweed businesses in their recovery from both the flood and the COVID-19 pandemic by keeping money local,” Ms Kranen said.

Murwillumbah-based community organisation, It Takes A Town, has been using the #Love The Tweed cards to support flood-affected residents in their recovery.

Carmen Stewart from It Takes A Town said the organisation had distributed thousands of dollars’ worth of cards, from $50 to $500 in value, to meet the identified needs of impacted residents.

“We love the cards as it means funds are going back into local businesses that were also impacted by the floods,” Ms Stewart said.

“As an organisation, it means we’re not seeking and processing invoices for payment.

“Instead, we’re able to demonstrate trust by simply handing over cards to an agreed value, and leaving the purchase up to the homeowner. Trust at a time like this is so important.”

The existing Why Leave Town cards are still valid in the program for up to 3 years at participating businesses.

If you would like to register your business to accept cards, please visit www.whyleavetown.com/register

To find out more about the #LoveTheTweed program, contact Kym Kranen at Council on 02 6670 2422 or email kkranen@tweed.nsw.gov.au



Photo 1: Carmen Stewart

Caption: Carmen Stewart from It Takes A Town promoting the #LoveTheTweed cards.

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Web: tweed.nsw.gov.au/newsroom
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