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19 March 2024

It's official: The Tweed's tourism marketing is Australia's best

The Tweed Tourism Company takes out GOLD at national awards

Slow road to Tyalgum

An image from The Tweed Tourism Company's A Slow Road to Tyalgum drive campaign, developed following the Covid-19 and 2022 flood. The campaign was part of a collective body of work that earned the company the coveted GOLD award for best Tourism & Marketing campaign at the prestigious Australian Tourism Awards held in Darwin on 15 March 2024. 

Mayor of Tweed Chris Cherry

The Tweed region is celebrating a GOLD win, a Silver award and finalist recognition at the Australian Tourism Awards, held in Darwin on Friday 15 March:

  • GOLD: The Tweed Tourism Company - Tourism Marketing & Campaigns

  • SILVER: Potager - A Kitchen Garden - Tourism Restaurants & Catering Services 

  • FINALIST: Husk Farm Distillery - Tourism Wineries, Distilleries & Breweries.

The Tweed Tourism Company has taken out the highly coveted GOLD for tourism marketing and campaigns at the prestigious Australian Tourism Awards held in Darwin on Friday 15 March.

Presented by Tourism Australia, the GOLD winning Tweed campaign was awarded as Australia's best tourism marketing for 2023 amongst an impressive national field and ahead of Rockhampton, Queensland (Silver) and Mandurah, Western Australia (Bronze).

The Australian Tourism Awards are the tourism industry’s peak national awards and this year saw over 180 leading tourism operators vying for top honours across 26 categories, with more than 1,000 people in attendance from across Australia.

The winning Tweed campaign was a collective body of work aligned with a Covid recovery strategy that included promotion of the new Northern Rivers Rail Trail, a Slow Road to Tyalgum drive campaign, hosting of the Australian Society of Travel Writer's Convention and Australia's first Wellness Tourism Summit.

The recovery strategy aligned with Tourism Australia's THRIVE 2030, which aims to achieve pre-COVID levels of domestic visitation by the end of 2024, and incorporated a cooperative campaign in partnership with Destination NSW under its Feel New brand.

Also celebrating on the night were Potager - A Kitchen Garden, taking out SILVER for Tourism Restaurants & Catering Services and Husk Farm Distillery, a FINALIST in the Tourism Wineries, Distilleries & Breweries category.

At a state level, the Tweed was the most awarded region outside of Sydney, with the capital city's 4 finalists taking a Gold and Silver, along with 2 category finalists.

Sally Scott, General Manager of The Tweed Tourism Company, said being recognised on the national stage was an incredibly proud moment and a shining reflection of the region's collective efforts.

"This exciting GOLD win at the national level is a true celebration of the hard work, innovation and tenacity of the Tweed's amazing tourism operators and the strength of our great partnership with Tweed Shire Council," Ms Scott said.

"For our Tweed marketing campaigns to be recognised as the best in Australia amongst so many stellar destinations and products is a humbling acknowledgement and one that affirms the Tweed's place as one of the country's leading tourism regions.

"We are incredibly proud of the brilliant Tweed tourism businesses that were also recognised at this year's Australian Tourism Awards with Potager awarded Silver and Husk Farm Distillery a Finalist, each in their respective categories.

"The exceptional results for the Tweed are a shared accolade for all of our remarkable tourism businesses who navigated through the many challenges of Covid, evolved their product and who continue to work hard every day to deliver incredible visitor experiences."

Mayor of Tweed Shire Chris Cherry said the outstanding results at the Australian Tourism Awards were testament to the Tweed's proactive tourism industry, its compelling visitor experiences and impactful consumer marketing campaigns.

“The extended state border closures during COVID-19, along with severe flooding in 2022, were very difficult times for our region, but these challenges galvanised our tourism partners, The Tweed Tourism Company and local operators to develop a strategic response that supported the community through recovery," Cr Cherry said.

"We are so proud of these outstanding results and, in particular, I congratulate The Tweed Tourism Company for bringing home GOLD in the highly competitive Tourism Marketing & Campaigns category.

“The fantastic success of our local businesses at these national awards, also including Potager and Husk Farm Distillery, is such great recognition of all the hard work, creativity and resilience of the Tweed's tourism industry and a moment of immense pride for the Tweed business community."

Managed by the Australian Tourism Industry Council, the Australian Tourism Awards are an annual celebration for all tourism businesses across the country to gather together and recognise outstanding achievements in customer service, innovation and resilience.

For more information on the awards visit: 

Full list of winners:

Tourism Marketing & Campaigns
GOLD – The Tweed Tourism Company NSW
SILVER – Rockhampton Regional Council – Explore Rockhampton QLD
BRONZE – BIG Reasons to visit Mandurah – Visit Mandurah WA

Tourism Restaurants & Catering Services
GOLD – Grain of the Silos TAS
SILVER – Potager NSW
BRONZE – CORE Cider House WA

Visitor Information Services
GOLD – Canberra and Region Visitors Centre CBR
SILVER – Mandurah Visitor Centre WA
BRONZE – Port Lincoln Visitor Information Centre SA

Festivals and Events
GOLD – National Capital Authority – Lights on the Lake CBR
SILVER – 2023 Ord Valley Muster WA
BRONZE – Tumbafest Inc NSW

Cultural Tourism
GOLD – Royal Australian Mint CBR
SILVER – Fun Over 50 Holidays – Immersive Tours and Adventures QLD
BRONZE – Geelong Gallery VIC

Unique Accommodation
GOLD – Cygnet Bay Pearl Farm WA
SILVER – Jamala Wildlife Lodge CBR
BRONZE – Woodhouse Adventure Park SA

Tourism Retail, Hire and Services
GOLD – Origins Market WA
SILVER – The Museum Shop at the National Museum of Australia CBR
BRONZE – Go Adventure Nagambie VIC

Caravan & Holiday Parks
GOLD – BIG4 Adventure Whitsunday Resort QLD
SILVER – Alivio Tourist Park Canberra CBR
BRONZE – NRMA Phillip Island Beachfront Holiday Park VIC

GOLD – Fun Over 50 Holidays – Immersive Tours and Adventures QLD
SILVER – Sydney by Kayak NSW
BRONZE – National Arboretum Canberra CBR

Aboriginal and Torres Strait Islander Tourism Experience
GOLD – wukalina Walk TAS
SILVER – Cape York Peninsula Lodge QLD
BRONZE – Ngurrangga Tours WA

Self-Contained Accommodation
GOLD – The Woods Ocean Grove VIC
SILVER – Tree Chalets WA
BRONZE – The Granary | Richmond Hill TAS

Hosted Accommodation
GOLD – The Dragonfly Inn TAS
SILVER – Narrows Escape Rainforest Retreat QLD
BRONZE – Kangaroo Ridge Retreat VIC

New Tourism Business
GOLD – On Board TAS
SILVER – Nexus Airlines WA
BRONZE – Port River Cruises SA

3 – 3.5 Star Accommodation
GOLD – Urban Camp Melbourne VIC
SILVER – ibis Adelaide SA
BRONZE – Magnums Accommodation Airlie Beach QLD

4 – 4.5 Star Deluxe Accommodation
GOLD – Beach Huts Middleton SA
SILVER – Ship Inn Stanley TAS
BRONZE – Cape York Peninsula Lodge QLD

5 Star Luxury Accommodation
GOLD – The Reef House Boutique Hotel and Spa | Adults Tropical Escapes QLD
SILVER – Chocolate Gannets VIC
BRONZE – Pullman Bunker Bay Resort WA

Business Event Venues
GOLD – Darwin Convention Centre NT
SILVER – Peppers Silo Hotel TAS
BRONZE – Pullman Bunker Bay Resort WA

Tour & Transport Operators
GOLD – Air Adventure Golf TAS
SILVER – Swan River Seaplanes WA
BRONZE – NT Bird Specialists Birding & Photographic Safaris NT

Major Tour & Transport Operators
GOLD – Pennicott Wilderness Journeys TAS
SILVER – Ocean Rafting QLD
BRONZE – Searoad Ferries VIC

Adventure Tourism
GOLD – Ocean Rafting QLD
SILVER – Bendleby Ranges SA
BRONZE – Balloon Aloft Australia NSW

Excellence in Accessible Tourism
GOLD – Adelaide Fringe SA
SILVER – Accessible Accommodation VIC
BRONZE – Katherine Outback Experience NT

Excellence in Food Tourism
GOLD – Love Lord Howe NSW
SILVER – The Truffle Farm – Home of Australia’s first black Truffle TAS
BRONZE – Adelaide Showground Farmers’ Market SA

Tourism Wineries, Distilleries & Breweries
GOLD – Bangor Vineyard Shed TAS
SILVER – Seppeltsfield Wines SA
BRONZE – Billson’s Brewery VIC

Tourist Attractions
GOLD – Katherine Outback Experience NT
SILVER – Bundaberg Rum Distillery Visitor Experience QLD
BRONZE – d’Arenberg SA

Major Tourist Attractions
GOLD – Australian Reptile Park NSW
SILVER – Currumbin Wildlife Sanctuary QLD
BRONZE – Zoos Victoria – Melbourne Zoo VIC

Major Festivals and Events
GOLD – Toowoomba Carnival of Flowers QLD
SILVER – Tesselaar KaBloom VIC
BRONZE – Darwin Festival NT

Tweed award winners

The Tweed rules! Award winners at the prestigious 2024 Australian Tourism Awards held in Darwin on Friday 15 March are from left: Greer Zunker (TTC), Steve Cox (Destination NSW)Sally Scott (TTC), Pete Burr (Potager) and Harriet Messenger (Husk Distillers).


Photo 1: Slow road to Tyalgum
Caption: An image from The Tweed Tourism Company's A Slow Road to Tyalgum drive campaign, developed following the Covid-19 and 2022 flood. The campaign was part of a collective body of work that earned the company the coveted GOLD award for best Tourism & Marketing campaign at the prestigious Australian Tourism Awards held in Darwin on 15 March 2024. 

Photo 2: Tweed award winners
Caption: The Tweed rules! Award winners at the prestigious 2024 Australian Tourism Awards held in Darwin on Friday 15 March are from left: Greer Zunker (TTC), Steve Cox (Destination NSW), Sally Scott (TTC), Pete Burr (Potager) and Harriet Messenger (Husk Distillers).

Note to media:

The Tweed Tourism Company is the official tourism development and destination marketing agency for the Tweed through a partnership with Tweed Shire Council.  

Media enquiries:
Louise Terry | lterry@thetweed.com.au | 0419 743 143
Nikki Todd | ntodd@tweed.nsw.gov.au |0429 267 735

Connection to Council’s Community Strategic Plan:

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Tweed Shire Council wishes to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. Council also acknowledges and respects the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lore, customs and traditions.
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