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21 November 2023

Refreshed plan for Tweed as leading sustainable tourism destination

Community feedback invited on revised Destination Management Plan

Creek paddle

Paddling on one of the Tweed's many pristine waterways is a great way to explore the coastal region. 

TTC logo

Tweed Shire Council is inviting the community to provide feedback on the revised Tweed Destination Management Plan 2024 - 2030 (DMP) which provides a framework and actionable plan to position the Tweed as one of Australia’s top sustainable tourism destinations.

Developed in partnership with Council, its tourism partner The Tweed Tourism Company, and industry, the draft Tweed DMP 2024 - 2030 builds on the 2019 DMP to adapt to the changing needs of the community and ensure sustainable tourism growth over the next six years.

Mayor of Tweed Shire Chris Cherry said the revised DMP expressed a very clear aspiration for the Tweed to be recognised as a leading sustainable destination.

“Our revised draft Destination Management Plan speaks to a vision for the Tweed to be recognised as one of Australia's leading sustainable destinations celebrated for its nature and outdoor recreation, and its cultural, culinary and creative experiences. We have so much on offer across our region,” Cr Cherry said.

“More than that, it speaks to our commitment to focus on sustainable growth of visitation, quality products and experiences and safeguard the Tweed’s natural environment while celebrating our destination strengths. Our focus is on sustainable growth of visitation and we welcome visitors who share the same values as our community.”­­­­

To achieve this, the plan focuses on five key pillars and goals:

  1. Beyond recovery

  2. Build the Tweed brand 

  3. Showcase the Tweed’s strengths

  4. Invest in uniquely Tweed events

  5. Facilitate sustainable growth.

Tweed Tourism Company Director Robbie Cornelius said it was timely the DMP was reviewed to recognise the recent challenges of the COVID-19 pandemic, border closures and floods and consider the NSW Government’s Destination North Coast DMP and NSW Visitor Economy 2030 strategies.

“It’s been four years since the 2019 DMP was adopted and a lot has changed in the tourism industry in that time,” Mr Cornelius said.

“Tweed’s tourism sector should be credited for how well they’ve navigated the economic and social impacts of a global pandemic, cross-border closures and major floods. Our thanks go out to all participants who have shared their insights and contributed to informing this review and we encourage the wider community to have their say and on the draft Tweed DMP 2024-2030.”

The revised Destination Management Plan is on exhibition until 4 pm on Friday 10 January 2024.

For more information and to view the plan, visit yoursaytweed.com.au/destination

Tweed Coast drive

Take a drive and discover the Tweed's spectacular  37 km coastline, where  the beauty of nature is celebrated.


Photo 1:  Creek paddle
Caption: Paddling on one of the Tweed's many pristine waterways is a great way to explore the coastal region.

Photo 2: TTC logo
Caption: Tweed Tourism Company logo

Photo 3: Tweed Coast drive
Caption: Take a drive and discover the Tweed's spectacular  37 km coastline, where  the beauty of nature is celebrated.

Connection to Council’s Community Strategic Plan:

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Tweed Shire Council wishes to acknowledge the Ngandowal and Minyungbal speaking people of the Bundjalung Country, in particular the Goodjinburra, Tul-gi-gin and Moorung – Moobah clans, as being the traditional owners and custodians of the land and waters within the Tweed Shire boundaries. Council also acknowledges and respects the Tweed Aboriginal community’s right to speak for its Country and to care for its traditional Country in accordance with its lore, customs and traditions.
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