Audience Development
This initiative has been strongly supported by the community, and partnered by key organisations, such as Southern Cross University, School of Tourism, North Coast TAFE, Connect Program, Tweed and Coolangatta Tourism Inc, Tweed Economic Development Corporation, State and Regional Development and the Area Consultative Committee.

The strategic planning process has reinforced the need to initiate a partnership rather than patronage approach to developing our burgeoning festival industry. It further identified the need for a Liaison Officer to provide resource for all Tweed Festivals and Events.
This project therefore aims to further develop and support the considerable groundwork that has been covered in the past twelve months via a strategic and collaborative campaign that will promote the collective appeal of the Tweed’s rich, diverse and colourful calendar of events.