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Email Link   About the Tweed Link

Tweed Link Issues The Tweed Link is Tweed Shire Council’s weekly newspaper and has been keeping the community informed for more than 20 years.

Tweed Link to be Published in Local Newspapers in 2018

From the week commencing the 15th January 2018, the Tweed Link will be published in the local free newspapers, the Tweed Daily News (Wednesday community edition) and Tweed Valley Weekly (Thursdays). Together, these newspapers have a combined print run of approximately 45,000, complemented by the organisations' strong online and social media readership and Council's electronic subscription, online and social media channels. The last independently printed and distributed Tweed Link will be Tuesday 12 December 2017 – Tweed Link Issue 1036. We then take a break from publishing over the Christmas – New Year period and commence with the new arrangements in 2018. The Tweed Link will continue in a weekly printed format with the same content, a refreshed 'look and feel' and the benefit of full colour. Only the distribution will change, providing a range of print and electronic options for the community to receive the Tweed Link.

What can I do? What are my options?
  • Subscribe at www.tweed.nsw.gov.au/subscribe to get the Tweed Link (or a range of other subscription services) sent directly to your inbox each week
  • Follow Council on Facebook, Instagram, Twitter, Google+, YouTube and Linkedin
  • Adapt your news reading habits to find the Tweed Link in the Tweed Daily News (Wednesday edition) and the Tweed Valley Weekly (Thursday)
  • Drop into Council’s offices and some other community facilities to pick up a copy
  • Sign up to Your Say Tweed at www.yoursaytweed.com.au to stay informed Council’s engagement activities and get notifications about ways you can have your say
Download the Tweed Link 2018 Changes Notification (2.33mB PDF) or visit the Newsroom for more information.

Snapshot (from January 2018)

Format: Newsprint (approx. A3 size) in full colour in the weekly Tweed Daily News and Tweed Valley Weekly.
Circulation: Combined circulation for the Tweed Daily News and Tweed Valley Weekly is approximately 45,000 available delivered to a majority of households, available at bulk drops and via Council’s online and electronic subscriptions.
ISSN: 1327-8630
Published: Weekly (49 weeks of the year – break over Christmas / New Year)
Delivery: Appearing in the early general news section of the Tweed Daily News (free Wednesday community edition) and the Tweed Valley Weekly (Thursday). Each newspaper manages and maintains their independent delivery services of their newspaper.


Advertising

From January 2018 Council will no longer take external advertising for the Tweed Link as it will be appearing in the local papers. For any of your future advertising needs please contact The Tweed Daily News on 1300 967 500 or classifieds@apn.com.au or the Tweed Valley Weekly on (02) 6672 4443 or sales@theweekly.net.au.

There is no change to the current arrangements for Resident and Ratepayer Groups to receive in-kind support of one monthly community notice – this will continue to be offered and featured in the Tweed Link.

Policy

The existing Tweed Link Policy (61kB PDF) is being updated to reflect these changes and incorporated into one Communications Policy which will shortly be on exhibition for public comment in late 2018.

Delivery/Distribution

Tweed Daily News – Free Wednesday Community Edition
(approximately 25,100 printed including 22,300 residential and 2,800 bulk drops)

Tweed Valley Weekly – Thursday Edition
(approximately 19,300 printed including 10,300 residential and 9,000 bulk drops)

Tweed Shire Council is not responsible for the delivery of the individual newspapers. Please contact the newspapers directly for any delivery concerns. These details will be updated in January 2018.

Subscription

Subscribe at www.tweed.nsw.gov.au/subscribe to get the Tweed Link (Wednesday mornings) or a range of other subscription services, emailed directly to your inbox each week.

Visual Timeline

Check out the Tweed Link over the years.

Awards

2010/11 – Government Communication Awards – Best Publication Award
The Tweed Link received this national award from Government Communications Australia in April 2011.

2010/11 – RH Dougherty Award – Reporting to your Community
The Tweed Link received this state award from the Local Government and Shires Association NSW in August 2011.

Contact

The Editor
e: tweedlink@tweed.nsw.gov.au
Tweed Link PO Box 816, Murwillumbah NSW 2484
w: www.tweed.nsw.gov.au/tweedlink
p: (02) 6670 2400

FAQs

Why does Council produce the Tweed Link?
The primary purpose of the Tweed Link is to inform the community on Council news and matters and to meet our statutory and legislative obligations. Until there is a change in legislation, we need to maintain a presence in a weekly printed newspaper and these changes will meet these needs while growing audiences online and through our social media platforms.

When was the first Tweed Link printed?
Tuesday, 12 November 1996. It was independently printed and distributed 49 weeks of the year until December 2017.
The Tweed Link will continue to be produced, simply distributed in other ways. The last edition for 2017 is Issue 1036, 12 December 2017. From the week commencing 15 January 2018 the Tweed Link will appear in the Tweed Daily News and the Tweed Valley Weekly.

Why did Council change the distribution of the Tweed Link?
Independently printing and distributing the Tweed Link to 42,500 households, in a growing population, each week is not sustainable. Times have changed and the timing was right for Council to make these changes, some of the reasons why include:
  • Changes to the Tweed media scene - four years ago, the Tweed had more than seven printed publications – it now has two main printed news sources.
  • Social Media - since April 2017 Council has an active and growing presence on social media including Facebook, Instagram, Twitter, YouTube, LinkedIN and Google +.
  • Environmental - lead by example in the use of environmentally sustainable practices by not independently printing 2,000,000 yearly articles of the Tweed Link.
  • Financial – it is a costly exercise to independently produce the Tweed Link. The savings from this process will provide Council the opportunity to improve communication, social and digital communication resources with no additional impact to the budget.
  • Contracts – our printing (local business) and distribution (Australia Post) contracts for producing and distributing the Tweed Link in its current format concluded.
  • Feedback - we regularly receive feedback about the Tweed Link – both positive and critical.
I don’t receive the Tweed Daily News or the Tweed Valley Weekly newspaper to my home, what are my options?
  • Contact the newspapers directly for any delivery concerns or bulk drop locations.
  • Subscribe at www.tweed.nsw.gov.au/subscribe to get the Tweed Link (or a range of other subscription services) emailed directly to your inbox each week.
  • Follow Council on Facebook, Instagram, Twitter, Google+, YouTube and Linkedin.
  • Adapt your news reading habits to find the Tweed Link in the Tweed Daily News and the Tweed Valley Weekly available to the majority of households, a large number of bulk drops across the Tweed or on their websites and social media pages.
  • Drop into Council’s offices and some other community facilities to pick up a copy.
  • Sign up to Your Say Tweed at www.yoursaytweed.com.au to stay informed Council’s engagement activities and get notifications about ways you can have your say.
Why is it printed 49 weeks of the year?
We need a break too, so we do our best to keep our community informed throughout the year and to meet our obligations for our statutory advertising, however we have a three-week break over the Christmas/New Year break.

Who distributes/delivers the Tweed Link?
Tweed Daily News – Free Wednesday Community Edition (approximately 25,100 printed including 22,300 residential and 2,800 bulk drops)
Tweed Valley Weekly – Thursday Edition (approximately 19,300 printed including 10,300 residential and 9,000 bulk drops)
Each newspaper is responsible for the independent delivery and distribution of their paper. They have complaint handling procedures in place and regularly review their distribution networks.

What paper stock is it printed on?
The Tweed Valley Weekly and the Tweed Daily News print on recycled paper and adopt other practices to improve their environmental credentials.

Why is there a Tweed Link Policy and what does it do?
The Tweed Link Policy (soon to be merged into one overall Communications Policy) outlines Council's commitment to informing the community and sets guidelines for what can and cannot feature in the Tweed Link in both editorial and advertising.

Last Updated: 21 June 2017